Frankly Filming
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The Omnichannel Survival Guide

In the ever more competitive world of retail, customers today have the opportunity to make purchases and buying decisions at their every twist, turn and click. As a result, merchants need to be prepared to make buying from them as easy, enjoyable and seamless as possible, across all of their sales channels.

This is the new world of omnichannel retail.

THE OMNICHANNEL SURVIVAL GUIDE

 

The Omnichannel Survival Guide is available as a Kindle Ebook, co-authored by Derek O’Carroll and Chris Tanner, and gives retailers a detailed, omnichannel approach to each aspect of online retail. My role in this campaign was directing, filming, set designing, animating, and editing all ten episodes.

 

Although I was responsible for the filming, editing, animation, and upload for every episode - this wouldn’t be a reality without the team.

HOST: Caroline Baldwin
ILLUSTRATOR: Dave Forsyth
WRITER: Justine Cross
PRODUCER: Mark Hook